Why I Would Rebuild My Content System This Way (If I Were Starting Over Today)
If you’ve ever found yourself staring at a blank Google Doc at 10pm thinking, “I should’ve had this scheduled days ago,” just know—same.
I’ve tried every batching system. Every calendar. Every “rinse and repeat” content formula.
I’ve colour-coded my Notion. I’ve built beautiful Airtable dashboards. I’ve spent Sundays creating 30-day content plans only to abandon them by the second week.
So, if I had to start my content system over from scratch?
I wouldn’t start with a calendar.
I wouldn’t even start with content.
I’d start with the thinking.
The Real Problem Isn’t Time. It’s Friction.
The reason most content systems collapse isn’t because they lack structure. It’s because they’re built on pressure.
Pressure to be consistent. To be original. To be strategic. To say something smart and say it fast.
The hidden cost of content isn’t time—it’s mental load. It’s the gear-shifting that burns you out. One moment you’re a strategist. Then a writer. Then a marketer. Then a client service pro. And somewhere in between, a human trying to remember what your message even is.
That’s the friction. And no calendar will fix that.
So when I rebuilt my system, I didn’t try to remove the work. I focused on removing the resistance.
What I’d Do Instead: Build a Brain I Can Lean On
The biggest shift? I stopped being the only brain in the room.
Instead of asking, “How can I post faster?” I asked, “How can I make fewer decisions?”
Here’s what that looked like in practice:
I built GPTs that reflected how I actually think and speak—ones that support me through the real creation process. Like The Content Codex bots that write my captions, reel scripts, hooks, and carousels for me, as well as ideate for me. Or my Ideal Client Clarity GPT that helps me reorient when I feel off-message. Or my Email Writer GPT that shapes a half-baked idea into a full email with heart.
Now, instead of sitting down to start something, I sit down to review something.
That shift alone saved me hours every week. Not because I was faster, but because I was no longer the bottleneck.
And if you’re reading this wondering what a bot or custom GPT is, I’m talking about custom AI assistants I’ve trained to think, write, and create like me—built on ChatGPT, but made far more specific to my voice, offers, and strategy.
Templates Can’t Think For You (But Bots Can)
Templates are great… until they become another thing to fill in. I wanted tools that didn’t just give me structure—they gave me perspective.
Sometimes I open a bot and say:
“Here’s a half-baked idea. Can you shape this into a content series?” or “Here’s the tone I want. Can you write this blog in that voice?”
They remember what I’ve done. They ask better questions. They don’t freeze when I’m tired and uncertain. Because I didn’t just build bots—I built support systems that think the way I think.
The Emotional Tax of Doing It All Yourself
This part no one talks about.
There’s pride in doing it all yourself. But eventually, that pride turns into pressure.And pressure turns into resentment.
I used to believe that if I was smart enough, strategic enough, or disciplined enough—I could make the content system work.
But that was never the issue.
It wasn’t my intelligence.
It wasn’t my strategy.
It was my capacity.
There’s a difference between being capable and being supported.
Now? I choose support every time.
What I’d Actually Do First (If I Were Starting Fresh)
1. Start with a Brand Blueprint
Before writing a single caption or planning a single email, I’d build a Brand Blueprint…not for Instagram, but for my business. I’d get crystal clear on my voice, my values, the way I speak, what I offer and who I’m here for. That way, whether I’m briefing a custom GPT, hiring a VA, or just having an off day, I have a central source of truth to anchor everything I create.
2. Build bots for the things I do on repeat
I’d look at the content I create most often—or the areas where my consistency is a bit patchy—and build custom GPTs for each one. Captions. Hooks. Reels. Carousels. Emails. Blogs. Ideal client clarity. Repurposing. I’d train them with my voice, frameworks, and messaging so they feel like an extension of me, not just a tool. These would become my creative collaborators, not just shortcuts.
3. Design a system that works with my energy—not against it
No strict posting schedules. No overly ambitious batching cycles. I’d set up a rhythm that’s flexible and responsive. Something I can fall back into easily, not something I have to fight against. A cadence that supports how I naturally work, so showing up feels energising instead of exhausting.
4. Ditch the Instagram prompts and the self-judgement
I wouldn’t waste time scrolling for someone else’s content idea lists or trying to sound like someone I’m not. And I definitely wouldn’t beat myself up for missing a post or feeling off one week. Consistency, for me, now looks like creating in advance when I feel clear and inspired, so I can honour my energy instead of working against it.
5. Use daisy chaining, voice notes, and docs as my foundation
These are my go-to tools now, and I’d set them up from the start. I use voice notes to capture ideas on the go, daisy chaining to build momentum across content types, and Google Docs to store and organise everything. These habits now feed my GPTs, fuel my repurposing, and help me create from a place of clarity and sustainability.
This is the new foundation.
It’s not a template. It’s a system that thinks with me.
The GPTs That Transformed How I Create Content (For Real)
These aren’t hypothetical. They’re the actual bots I use regularly in my business—the ones that turned content from a stress spiral into something that feels sharp, spacious, and doable.
1. The Content Codex GPT Suite
This was the beginning. The first GPTs I ever built. They genuinely reflected my voice and values—and suddenly, content felt possible again. The Content Codex includes bots for Instagram captions, hooks, storytelling, and messaging that align with how I actually speak. Using them meant I stopped overthinking every post. I showed up more. And the best part? I didn’t sound like anyone else—I sounded like me.
2. The Ideal Client Clarity GPT
This GPT acts as my ideal client, so I can run all my copy through it and have it tell me what resonates, what’s not landing, where they get lost, what would make them purchase, and what needs to change. I run all of my sales pages, emails and captions through this GPT and it reminds me what actually matters—not the trends, but the truth my clients are living through right now.
3. The Repurposing GPT
This bot is my content stretcher. I feed it an email, blog post, or caption, and it turns that piece of content into 6 at the click of a button, without it feeling boring or copy-paste. It makes showing up feel like less work because I’m not starting from scratch every time.
4. The Email Writer GPT
This is my go-to when I’m tired but want to write something meaningful. I give it a rough idea or story, and it helps shape the email in my tone. Not generic. Not templated. Just me—but quicker, cleaner, and less drained.
These GPTs are the reason I’ve been able to show up consistently, without second-guessing everything. They give me space to create, clarity to speak, and energy to focus on the parts of the business only I can do.
final thought
If your content system still feels heavy, even after the batching, planning, and templating, it’s not because you’re doing it wrong. It’s because the system isn’t designed for how you think.
You don’t need more output. You need fewer decisions, fewer bottlenecks, and the kind of support that doesn’t require a pep talk to use.
That’s what I built for myself. And you can too.
ready for your AI Powered Instagram Content creation Team?
The Content Codex is made up of 8 x plug-and-play custom GPTs (aka your new AI besties) designed specifically to write your Instagram content for you saving you countless hours, not to mention your sanity.
We’re talking captions, reels, carousels, ideas—the works.
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✨ In your voice (not some cringey “Dear Sir/Madam” corporate robot nonsense.)
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GOODBYE, BLANK SCREENS.
These custom GPTs are so deeply trained, they’ll have you thinking, “Wait, did I write this?
And now? I’m handing the keys to this system to YOU.
MEET THE BLOGGER
HEY, I’M SHERISE
Marketing simplifier, strategy and AI nerd, and certified anti-fluff friend to service providers who want to make bank without burning out.
My zone of genius is helping solopreneurs and small business owners automate their marketing with AI-powered tools that save time, sound like them, and actually get sh*t done so they can work smarter, not harder, and finally enjoy the freedom they started their business for.
Whether you’re short on time, inspiration, or simply don’t know where to start, I’ve got you. Let me help you reclaim your creativity, your time, and the momentum you deserve in your business.
