When we think of building websites, often we think of the aesthetics and the wording. But that’s really only the beginning. After working with so many website clients myself, I know for a fact that not many of them approach their website build thinking about what needs to happen to ensure their site isn’t just aesthetic, but that it converts! So the question is….how can you make some simple changes to your website that will genuinely impact your conversion rate?

This will come as no surprise because I know that you’ve felt it too. The online business game is evolving. Fast. And those who keep up with the changes are going to reap the rewards. In this post I will not be gatekeeping. I want to give you my hot take on what it’s going to take for online business success in 2024.

You’re reading this because you know email marketing is your secret weapon. Whether you just started your email list or you’ve had one for a few years now, anyone can go through spells where they struggle to come up with emails to send to their list. I know that this has happened to me MANY times, and I’ll often sit there and wonder it that thing I want to write about is interesting to make its way into an email. As entrepreneurs, our job is to write compelling emails and to keep our subscribers wanting more.

Is your business missing some solid foundational elements? You know, elements like a website, marketing strategy, email list, branding….the base on which your business stands and is grown from? Or are you a business owner who has these elements in place, but you stand back and look at them and there is no cohesion….AKA the messaging across them all is all different? You, my friend, are not alone! It’s one of the most common things I see with ambitious entrepreneurs.

When a buyer is considering investing in your offer, they are truly looking for you to solve a problem or to achieve something. So on your sales page, it’s your job to communicate in a way that connects with them and takes them on a journey of feeling vs using facts and data to convince them to purchase.